COMMITMENT 4
Representation and building welcoming safe spaces.
Proudly supporting safe spaces
Every Canadian, especially those in underserved and underrepresented communities, deserves to feel welcome, included, and supported. We are privileged to support 2SLGTBQ+ charities by donating $75,000 to provide resources, support, and safe spaces across the country.
Representation Matters
For too long we haven’t represented all the people who enjoy our wine. We’re committed to ensuring more diversity within our own content and marketing campaigns. From the talent on screen to the people behind the camera, we know we need to do more to bring everyone to the table. We also built a library of wine GIFs, so that everyone who enjoys wine can see themselves reflected in online culture. You can find our GIPHY page here.